To grow, you need to know what customers think.
Create more value by understanding your audience better.
Effective stakeholder engagement brings customers into your discovery process to build trust and uncover perceptions and priorities. Market insights are answers that reframe and reveal what’s important, what’s hard, and what’s missing. These activities are the foundation for problem-solving, strategic planning, and designing new solutions.
Stakeholder Engagement: Getting the right people to open up
Determining whose voices are most important
Guiding stakeholders to be honest and reveal what’s most relevant
Building trust and enabling stakeholders to feel heard
Market Insights: The truth about what drives behaviors
Fresh eyes and an objective, unbiased perspective
Making sense from a wide range of perspectives
Competitive intelligence about growth opportunities
Stakeholder Engagement
Who is Your “Who”?
Which groups of individuals should you focus on? Where could growth or greater impact come from? Next-generation customers. Under-served audiences. New markets. Consumers are growing more diverse, with more specialized expectations. Getting their attention is harder than ever. It’s impossible to resonate with everyone and be differentiated at the same time. We can help you determine who to focus on and what makes them tick.
Focus Groups, Interviews, and Surveys
Successful engagement experiences build trust among stakeholders and allow them to feel heard. Expert facilitation gets the right people to provide honest and relevant information about their lives, where it intersects with your mission and services. To drive more participation in surveys and forums, you need strategies that are customer-centered and appealing. That’s what we do!
Market research
Personas & the Voice of the Customer
Finding gold. Insights are the surprising truths uncovered from effective stakeholder engagement. Insights reflect the perceptions and priorities of individuals and can reveal unmet market needs and changing customer attitudes. Insights can be packaged as customer personas or as refined problem statements. The Voice of the Customer is another output that gives your team a rich collection of statements from your audience and helps keep their needs at the forefront of your work.
Uncover what you might be missing.
Reach out to explore the ways we can help you read the market more clearly.
“We could have saved time and money, if we did this when we first suspected a problem. ”