Strategic Innovation Services
Align helps companies grow income and impact by uncovering market gaps, developing new or improved solutions, and turning ideas into reality.
Grow Profitability & Make a Bigger Impact
Launch New Services & Revenue Sources
Create New Value and Drive Customer Loyalty
Better Understand Stakeholder Perceptions and Priorities
MARKET INSIGHTS
If you want to grow you need to know what audiences to pay attention to and what they really think. Customer demographics change. Preferences and priorities change. Your expert knowledge prevents you from seeing customer needs the same way they see them. The result is a disconnect and declining value for the people you serve.
To find problems worth solving, take an outside-in approach and gain objective insights about stakeholder needs. Using interviews, focus groups, or surveys, Align will get people talking about what’s most important. We’ll make sense of the data and turn it into actionable guidance for developing new solutions.
Reframe the situation, uncover hidden points of view, and find new opportunities.
FACILITATING IDEAS
Eventually, good ideas could drop out of thin air, but who can wait for an ah-ha moment or risk building solutions untethered to actual customer needs?
Instead, you could assemble the right team and create the right conditions where good ideas flourish. There is a proven process for monetizing ideas and developing new and improved products and services.
Align can engage your team in a creative process to generate and prioritize ideas originating from market research and relevant inspirations. The right approach can re-energize and focus innovation efforts to create something new, promising, and profitable. Employees from across your organization have good ideas and need a creative forum to effectively develop them.
STRATEGIC PLANNING
Given the pace of change, it’s hard to know if your team is making progress on the right strategic priorities to achieve your goals.
You may need to differentiate your offerings and create new value for customers. Today, strategic growth requires innovation. And, effective innovation requires a solid process that combines market insights with creative ideas and tangible steps to turn ideas into income.
As your organization’s playbook for winning, your strategy needs frequent refreshing to keep your offerings and your operations ahead of the game. Align’s Strategy Scorecard makes strategic planning more productive by targeting the right issues and providing a clear direction. Learn how Align integrates innovation into strategic planning.
Not sure what you need?
A growth audit will show you where you can get the most impact for your time and money.
Or you can request a meeting to get feedback on your needs and learn about our capabilities and services.
Client Results
Here’s how we helped clients turn insights into impact!
“You took all of our ideas, turned it into a cohesive plan that was right for us, then helped us roll out critical projects.”
“The Strategic Plan you created for us is working! We’ve grown membership and revenue, had success with our new programs, and even attracted new board members. I wanted you to know that a year later, your work has made a big difference! ”
“I really like how you started with the customer needs and our value proposition instead of budget and revenue goals. I can see how this new strategy will lead to revenue growth because we’ll be offering more of what our clients want.”
“We couldn’t be more excited about the new direction. This will take a lot of work, but you’ve given us such a solid framework for what needs to be done and the team is really owning it.”
“I was stressed and overwhelmed when I met you. You provided the structure and support I needed to start scaling up with the right people and right priorities. ”
“You changed the way we thought about what our customers really wanted and needed from us. The new service concept is promising.”
“We can use this customer profile to change our marketing and how we serve customers. There’s a lot we can do with this information.”
Client Goals from Past Projects
Some of the reasons clients have hired Align:
Increase revenue by serving a new audience
Spark new ideas and energize the team to think differently
Differentiate our offering and improve the value we create for clients
Attract new customers and increase revenue
Identify a strategic direction and narrow down priorities
Better define and understand our ideal target audience
“There’s a proven process for adapting to market change and rolling out new offers. It starts with objective insights about what people want next, combined with clarity about unique internal strengths. It’s about what to offer and how to make it a reality!”
