3 podcasts highlight high-tech methods of predicting what customers want
You need to know what customers think because meeting those increasing expectations is how your business is going to grow.
And the process of getting and applying these insights can’t be mucked up by your internal bias- otherwise, it’s pointless or worse yet, risky and harmful. So… how are the most forward-focused companies getting reliable insights to make big choices about their business and products? Well, those methods are changing. And you don’t need Fortune 500 budgets to make the most of customer insights and innovation practices.
CEOs, marketers, product leaders, and anyone in charge of strategy and transformation - this is for you. Whether you’re tracking customer insights with a structured system, or if you’re just ‘keeping your ear to the ground,’ you know that you need to know what customers are thinking. It’s way more than satisfaction surveys and NPS, but those are helpful.
I’ll cut right to the point in just a moment. If you read beyond the big idea, you’ll get some deeper insights of your own from podcast episodes that discuss tech investments being made in predicting future customer needs.
Here’s the BIG IDEA - You need a reliable stream of objective customer insights to guide strategic business decisions.
The big guys are pouring money into tools to get inside our heads and understand exactly what we want. It’s a good idea and it might even make the world a better place. There are lots of opportunities to make better products or services. You just need to figure out which opportunities are right for your market. And even in a down economy, customer expectations aren’t going to retreat. We still want faster, better, cheaper, more convenient, better for the environment, socially responsible, etc. So, when consumers become even more scrupulous about their economic choices, don’t you want to come out on top?
Customer insights are a big deal and ignoring the modern methods of paying attention to customers is at your future peril. Obsolescence can be avoided. You need to be vigilant about giving customers more and more reasons to love what you bring to the world. Align is expert at gathering and analyzing customer insights. I’m growing our capabilities in the high-tech arena so we can deliver this service better than ever.
Listen to these three podcasts to dive into the future of customer insights.
What’s Pinterest Predicts? https://lnkd.in/gh5E2bqn
Beyond trending fashions, Pinterest can be an early trend detector that can help your business anticipate opportunities. Even if your product is B2B and you don’t think Barkitecture, Biophilic Design, or Ancestral Eats applies to your customers, remember that your customers are people too. Trends in sustainability and self-care are clues about what might be important to the people you serve (or who they serve). And, even if you make machines, self-care is still likely to be a useful clue for your customer. It’s just a matter of connecting the dots to see how this issue might materialize as a real business need in their world.
How Reddit brings you from URL to IRL, to uncover unmet needs and customer frustrations. https://lnkd.in/ggNpdCnP
Walmart’s Data Ventures is selling what they know about consumers. www.greenbook.org/mr/podcasts/how-walmart-is-commercializing-the-power-of-data-science/
If you don’t have time for these podcasts, I’ll tell you what you need to know.
If you do listen, please share what you think!